Footage from MODELLAUNCHER x IMATS New York 2015 is released!




As mentioned in our previous blog post, MODELLAUNCHER has been making serious moves during the month of April! MODELLAUNCHER sponsored the Zeta Tau Alpha Fashion Show to benefit Breast Cancer Education and Awareness at the University of Miami the very same weekend we attended IMATS New York, a sensational 3-day event that attracts makeup and beauty fanatics from around the world. Securing our booth at the very last minute, MODELLAUNCHER’s debut appearance at IMATS New York was an exciting and hugely successful event! Our MINERAL LIQUID POWDER FOUNDATION was a smash-hit with makeup lovers of all ages due to it’s great coverage and dewy finish, and IMATS New York was buzzing with the question on everyone’s mind: “What is MODELLAUNCHER??”

See our exclusive footage from IMATS New York below!


ML takes on IMATS in New York and Breast Cancer Awareness in Miami in one weekend!

 MODELLAUNCHER takes on the biggest make-up show in the world and breast cancer awareness in one weekend!

Model blows kiss from runway at zeta tau alpha fashion show.
Kisses from the ZETA TAU ALPHA Fashion Show 2015!



THE GLOSSY EYE LOOK: Push The Limits With This Edgy New Makeup Trend

Hello, beauties!

Today, let’s talk about one of the edgiest makeup looks: the glossy eye. From fashion publications to catwalks, this shiny wet-looking eye makeup is everywhere.
If you want to liven up your look, learn how to achieve the same slick glossy eye makeup as our past winner Hannah Benchetrit with MODELLAUNCHER Cosmetics.

Glossy eye look on model Hannah Benchetrit
Glossy lids can add a hypnotizing touch! Learn how to achieve the same glossy eye look as past winner Hannah Benchetrit.


For Eyes that Stun: KASHMIR KOLOR Eye Shadow!


The Eyes Have It

For eyes: Introducing KASHMIR KOLOR EYE SHADOW.


MODELLAUNCHER is excited to unveil the latest addition to our product line: KASHMIR KOLOR EYE SHADOW! If looks could kill, KASHMIR KOLOR would be the weapon of choice. Available in 32 smashing shades, your eyes have never seen color this intense. The color-payoff is as stunning in person as it is through the lens of an HD camera, so you won’t have to worry about switching up your routine for your next photoshoot. KASHMIR KOLOR works wonders in the studio and beyond!


First Glimpse at Contest Winner Hannah Benchetrit’s Flower Child Look

Contest winner girl with flowered headband and modellauncher makeup.

South Beach Glam Contest Winner Hannah Benchetrit channels her inner Flower Child for her shoot with MODELLAUNCHER Cosmetics


SPRING MAKEUP TREND: 3 Steps in 5 minutes for the Off-Duty Model Look 

Spring Makeup Trend: Top 3 Products for the Trendy Minimalist with a Pop of Springtime Color


This Spring, it’s all about pops of bright colors on a flawless neutral canvas. That can mean jewel-toned eyeliners and a nude lip, or natural eyes and a bright coral lip as explained by our friend and professional make-up artist, Jami Svay of The Beauty-Full Life. Just make sure not to try to rock both at the same time, yikes! The Spring makeup trend for 2015 is about effortless, balanced beauty. (more…)

Eye Makeup: 2015 Spring Cafecito Collection by MODELLAUNCHER


Brunette model with red lips and MODELLAUNCHER products.
Past Winner Ireland Rose dazzles in MODELLAUNCHER’s Spring Cafecito Collection for eyes.

A new MODELLAUNCHER eye makeup collection has been added to our complete line of premium cosmetics. The 2015 Spring Cafecito Collection includes hand-selected products to give tired eyes a wake-up call without the jitters! (more…)

MODELLAUNCHER changes it’s strategy, introduces a new lip product, and we open our biggest modeling contest yet!

MODELLAUNCHER unveils a change in strategy, a new lip product, and our biggest modeling contest yet!

Aspiring teen model Celine Farach for MODELLAUNCHER.
Teen model Celine Farach for MODELLAUNCHER Cosmetics.


2015 is going to be a big year for MODELLAUNCHER, that much is clear. One of the most exciting changes here at MODELLAUNCHER is a change in our marketing strategy. Due to the unfulfilled needs of the professional makeup industry, MODELLAUNCHER aspires to become the top makeup brand used by professionals in the fashion industry. You’ll never find MODELLAUNCHER products at your local grocery or drug store, but we are in negotiations with carefully selected boutiques that are interested in distributing our makeup. You can also expect us to have a brick-and-mortar MODELLAUNCHER flagship store up and running here in Miami by the end of the year! How exciting is that? (more…)

MODELLAUNCHER Launches in France! Modeling Contests Going Global


Bonjour Les Beautés,

Bonjour les brutes! Mod-goth fashion blogger Kendall Kay modeling for MODELLAUNCHER
Bonjour Les Beautés!

We at MODELLAUNCHER are excited to announce the launch of MODELLAUNCHER France on Facebook and Instagram. Within the next few weeks, the MODELLAUNCHER website will also be replicated completely in French!
We’re very excited about this step outside of US borders as we aim to become the most globally recognizable brand in cosmetics.  We know that getting to the pinnacle of this industry is a lofty goal but with your help, and the help of vocal past winners like Emilee Miller and Lexa Weyes, we are up to the challenge!! (more…)

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