MODELLAUNCHER changes it’s strategy, introduces a new lip product, and we open our biggest modeling contest yet!

MODELLAUNCHER unveils a change in strategy, a new lip product, and our biggest modeling contest yet!

Aspiring teen model Celine Farach for MODELLAUNCHER.
Teen model Celine Farach for MODELLAUNCHER Cosmetics.


2015 is going to be a big year for MODELLAUNCHER, that much is clear. One of the most exciting changes here at MODELLAUNCHER is a change in our marketing strategy. Due to the unfulfilled needs of the professional makeup industry, MODELLAUNCHER aspires to become the top makeup brand used by professionals in the fashion industry. You’ll never find MODELLAUNCHER products at your local grocery or drug store, but we are in negotiations with carefully selected boutiques that are interested in distributing our makeup. You can also expect us to have a brick-and-mortar MODELLAUNCHER flagship store up and running here in Miami by the end of the year! How exciting is that? (more…)

Modeling Contest Winner Lexa Weyes footage and FINAL FOUR from BLUSH BEAUTY are announced

PRETTY IN PINK winner Lexa Weyes Talks about her Experience with MODELLAUNCHER

“Pretty in Pink” Contest Winner Lexa Weyes tells all about her experience with MODELLAUNCHER and what it was like to win the Pretty In Pink Modeling Contest.  A San Francisco local, Lexa is only 16 years old and already has plenty of modeling experience. With long blonde locks and an infectious smile, she has the perfect look for commercial modeling. Enjoying great support from her friends and family, Lexa is off to a fine start. Be sure to get her favorite MODELLAUNCHER Cosmetics product, our Fashion Forward Lip Gloss if you want to get her look.   Check out our current modeling contests to see how you can be the next winner! (more…)

Modeling: How to be photogenic, no matter what you look like


Pale blonde modeling dressed in white with dark MODELLAUNCHER lip color.
Aspiring model from California, Grace Thompson, for MODELLAUNCHER Cosmetics.

As a model, one of the most frustrating things I’ve heard from photographers is how hard it is working with a model who just doesn’t get it. So many people out there think that modeling is easy; all you have to do is stand there and be pretty. But nothing could be further from the truth! It is imperative that models evoke a variety of expressions, angles, and poses to be effective and successful. Furthermore, being pretty isn’t really necessary either! There are many beautiful women out there that simply don’t photograph well. On the other hand, there are plenty of world-renowned supermodels whose faces or bodies don’t conform to conventional standards of beauty (i.e. Lindsey Wixon, Lily Cole, and Lara Stone.)


MODELLAUNCHER Launches in France! Modeling Contests Going Global


Bonjour Les Beautés,

Bonjour les brutes! Mod-goth fashion blogger Kendall Kay modeling for MODELLAUNCHER
Bonjour Les Beautés!

We at MODELLAUNCHER are excited to announce the launch of MODELLAUNCHER France on Facebook and Instagram. Within the next few weeks, the MODELLAUNCHER website will also be replicated completely in French!
We’re very excited about this step outside of US borders as we aim to become the most globally recognizable brand in cosmetics.  We know that getting to the pinnacle of this industry is a lofty goal but with your help, and the help of vocal past winners like Emilee Miller and Lexa Weyes, we are up to the challenge!! (more…)

Modeling: Be selective when accepting trade work


Aspiring teen model Lexa Weyes wearing MODELLAUNCHER red lipstick.
Aspiring teen model Lexa Weyes won the Pretty In Pink Contest by MODELLAUNCHER.

The main goal of most aspiring models is to get signed to a modeling agency that can represent them and find them paid jobs. But it is very rare that a model is signed to an agency without a portfolio of her work to show! One of the best things an aspiring model can do is to accept what is referred to in the industry as “trade” work with talented and experienced photographers and other artists.

In order to network and build her portfolio most efficiently, a model should first have a clear view of what kind of model she wants to be! This depends on a lot of things, not the least of which is her current “look.” If she’s changed her hair dramatically, she should re-evaluate what her appearance now says to the world. (more…)

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